Date: July 11th, 2013
Time: 1:00 PM - 2:00 PM (Eastern)
Presenter: Kathy West-Evans, Director of Business Relations at the NET-CSAVR; Harley Engelman, Marketing Consultant, KAT Communications; and John Evans, Employer Relations Manager, Washington State Division of Vocational Rehabilitation.
Summary: The National Employment Team or The NET is VR’s response to public and private sector employer customers who requested an easily accessible national team that provides business-focused services. Why is the dual customer approach important? How do we brand the NET as a national VR team focused on business relations? Why is it important to market the NET as a national entity? Why it is important to deliver to business across the country through a collaborative team? How does VR incorporate a national, regional and state component in marketing? Why and how are CSAVR and VR agencies implementing the national branding strategies?
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